Personas are fictional characters designers use to reflect user types, pinpointing who they are and what they do with products in relevant contexts. Designers create personas from user data, to understand user characteristics, needs, goals, etc. and gain valuable insights into user journeys, and later, test prototypes.

i created two user personas for An Post to Understanding the needs of users is vital to developing a successful website.

persona 1

Drew is graphics design student who from France to studying in Dublin, he enjoys personalising and customising his possessions . Drew tends to spend a lot of his spare time drawing and music.he prefer shopping online more than shopping on the stores, he think shopping online not just save time and also get the better price.but one thing very annoyance him is some items from Amazon or eBey doesn’t ship to Ireland.he heard An Post has a new service call”Address pal” that gives customers the use of  a proxy address for the delivery of online shopping from the UK,US and beyond.he decided going to An Post website have a look and check how much charge parcel delivery from Dublin to Nice as he would like to sent some Christmas present for his family.

An post website homepage without search bar was confusing Drew where should to find the “Address pal”, eventually he found it on “receiving” section after clicked into “post and parcel” page from home page. he can’t find the price from the home page either, have to clicked into “post and parcel” page ,then clicked into “sending” section, then clicked into “postal rates”,then clicked”parcel”,finally him found some details of the price.Drew think an post website should more clean and easy to use ,let people spend less time to find what information they want.

persona template from:Arthur Chayka

persona 2

Kate is a retired teacher who lives with her husband and a dog in Dublin.she loves cook and handcraft.she would like send some handmade jam and cookies to her son (who living and working in London).she doesn’t use desktop if not necessary, so she try to make a post delivery order from An Post mobile website.she think An Post mobile browser is too many information on the home page and the text is bit small, she needs put glasses on to help her read the test clearly.

persona template from : pinterest

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