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Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. traditional marketing and digital marketing’s goals are to increase company visibility. but you should consider the characteristics of the platform to deal with it individually when you thinking the Digital marketing plan.

Digital Marketing INCLUDE

Search Engine Marketing a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimisation  (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay pre click (PPC) listings.

Social Media Marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analysing your results, and running social media advertisements. i will talk two most popular social media- Face book VS Instagram.

Face book:

They allow a product to provide videos, photos, longer descriptions, and testimonials where followers can comment on the product pages for others to see. Facebook can link back to the product’s Twitter page, as well as send out event reminders. As of May 2015, 93% of businesses marketers use Facebook to promote their brand. A study from 2011 attributed 84% of “engagement” or clicks and likes that link back to Facebook advertising.By 2014, Facebook had restricted the content published from business and brand pages. Adjustments in Facebook algorithms have reduced the audience for non-paying business pages (that have at least 500,000 “Likes”) from 16% in 2012 down to 2% in February 2014.

What does Facebook have to offer:

a:Reach

b:Engagement

c:Demographic

d:Performance of ads


Instagram:

  • Instagram has over 800million active monthly users
  • 60% of adults online use Instagram
  • 80% of the app’s user base is outside the U.S.
  • There are 25 million business profiles on Instagram
  • 50% follow at least one business, and 60% say they’ve learned of a product or service through the platform

It’s clear that Instagram isn’t just for personal use anymore. It’s now a global platform that allows brands to humanise their content, recruit new talent, showcase products, and inspire their audience.

Instagram users aren’t just active, they’re engaged. This photo and video sharing app has quickly turned into a top social media site.

What does Instagram have to offer:

a: Reach

b: Engagement

c:Traffic engagement

d:Demographic

Comparing Instagram and Facebook

Instagram for better engagement,Instagram outperforms Facebook when it comes to engagement. a new whip study proves this fact by comparing the average likes for posts on the two platforms. 

Facebook for higher visibility, when it comes to reach, Facebook has authority over Instagram. Not only does it have a much larger user base, but it also has acceptance across most age groups. 

 Instagram to reach a younger audience, Instagram appeals to a younger audience, and it’s the perfect platform to engage a younger customer base.

Facebook for distributing information, Facebook gives you the freedom to share unlimited links to your blogs and product pages. So if your goal is to distribute informational posts and promote your blog posts, it would be a better option than Instagram.

3.Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, ultimately, to drive profitable customer action .Content marketing refers to the act of sharing knowledge, advice, or entertainment in a consumable format that include:Blog articles, Videos, Email, Ebook, Podcasts…i’ll talk about Emil marketing.

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Email marketing:

Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers.

Email marketing can allow you to create targeted and personalised messages. This can help you to build meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns.

Advantages of email marketing:

Speed

One of the benefits of email marketing strategy for small business is that the time it takes to create an e-mail newsletter is a lot shorter than creating campaigns for traditional media. You can take advantage of already made e-mail templates to speed up the process or make your own and reuse it.

Low Cost

Sending out e-mail newsletters is very cost effective. There are a lot of free options such as Mailchimp that a lot of startups take advantage of. There are tons of them, you just have to look and find the best email marketing tool for yourself.

Ease

Learning how to send and create an email marketing campaign is fairly straight forward and there isn’t a huge learning curve for your email marketing strategy for small business.

Personalisation

One of the benefits of email marketing platforms is that you can start segmenting your customers and creating different lists. This allows you to send different messages to different customers, e.g. gift ideas for him to your female customers and gift ideas for her to your male customers.

Disadvantages of email marketing:

Spam – commercial email or ‘spam’ irritates consumers. If your messages aren’t targeted to the right people, the recipient may delete your email or unsubscribe. You need to make sure that your email marketing complies with privacy and data protection rules, and that it is properly targeted at people who want to receive it. The ‘click through rate’ for untargeted emails is likely to be very low.

Alienating readers

Don’t try and sell to your customers all the time. This can get frustrating for your audience and cause them to unsubscribe or be disengaged.

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